Renato de Castro

Renato de Castro

Dubai, United Arab Emirates
29K followers 500+ connections

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About

With over 25 years of distinguished experience as a global executive spanning Asia, the Americas, and Europe, Renato de Castro has emerged as a leading figure among Smart City Experts and Metaverse shapers. As a successfully retired executive, he continues to influence the industry profoundly. Renowned worldwide as an engaging speaker, Renato has captivated audiences globally with his insights on Smart Cities, AI, the Internet of Things, and Innovation. He is the author of the groundbreaking Neural Smart City Model, which maps out the intricate interconnections within Smart Cities, aiding Governments and Developers in forging more integrated, connected communities—an endeavour gaining urgency as these entities transition into the Metaverse.

Renato published his first book in 2019: "The StartUp City: A New Era of Smarter Cities" (2019). The second book, launched in 2021 and based on the Neural concept, further elaborates on the model, offering advanced strategies for building smart, resilient urban environments in the digital age. This work solidifies Renato’s reputation as a visionary thought leader dedicated to shaping the future of urban living through smart technology and innovative governance.

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Experience

  • RMA Advisory Graphic

    RMA Advisory

    Dubai, United Arab Emirates

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    Dubai, United Arab Emirates

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    London, United Kingdom

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    Padua, Veneto, Italy

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    Padua, Veneto, Italy

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    United Arab Emirates

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    Abu Dhabi, United Arab Emirates

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    Padua, Veneto, Italy

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    Barcelona Area, Spain

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    Barcelona Area, Spain

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    UAE - Brazil - Italy - Usa - Spain

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    Bellevue, Washington, United States

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    Barcleona

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    Italy

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    Barcelona Area, Spain

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    Jongno-gu, Seoul, Korea

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    Hyderabad Area, India

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    Hyderabad, Telangana, India

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    Indore, Madhya Pradesh, India

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    Indore, Madhya Pradesh, India

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    Melbourne, Australia

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    Pennsylvania

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    Kuala Lumpur, Malaysia

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    Beijing - China

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    Brazil

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    Brazil

Education

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    Dissertation title: The Impact of EU Innovation Policies and Programmes on the Ascent of the Smart City Concepts in Towns and Rural Areas in Europe. (ABD)

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    Thesis on Cross-Cultural Strategic Management: managing the cultural diversity in the Brazilian market.

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    Bolsista de extensão

    Bolsista de Pesquisa

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Volunteer Experience

  • Comune di Rovolon Graphic

    Covid-19 Task Force Coordinator

    Comune di Rovolon

    - 1 year 5 months

    Economic Empowerment

    Full support to the local government, as a volunteer, in projects related to Covid-19 crisis . We are in Veneto, 5 km far from one of the first national red zones (Vo Euganeo) . We are developing several projects to keep our region citizens connected and to support in the relaunch of the local economy. For more information and benchmarking tools feel free to download the white paper below:

    Italian Version: https://www.dropbox.com/t/5Kc7tciCL5ydNrzz

    Portuguese Version:…

    Full support to the local government, as a volunteer, in projects related to Covid-19 crisis . We are in Veneto, 5 km far from one of the first national red zones (Vo Euganeo) . We are developing several projects to keep our region citizens connected and to support in the relaunch of the local economy. For more information and benchmarking tools feel free to download the white paper below:

    Italian Version: https://www.dropbox.com/t/5Kc7tciCL5ydNrzz

    Portuguese Version: https://conteudo.imguol.com.br/blogs/256/files/2020/05/ECONOMIA-KM-4Zero-Final_Tilt.pdf

    English Version : to be published soon

  • Smart City Advisor

    Unidroit Rail Working Group

    - Present 4 years 8 months

    Science and Technology

    The Rail Working Group is a global not-for-profit association based in Switzerland focused on promoting the adoption of the Luxembourg Rail Protocol to the Cape Town Convention. The Protocol will make private finance of railway rolling stock is cheaper and easier. The Association has over 80 direct members from the rail and finance communities and indirectly hundreds of members through member associations which are part of the Group. For more about us see www.railworkinggroup.org

  • Centro de Operações Rio (COR) Graphic

    Ambassador

    Centro de Operações Rio (COR)

    - Present 5 years 2 months

    Science and Technology

    The Rio Operations Center belongs to the municipal government of Rio de Janeiro. It is one of the most modern in the world and houses more than 30 local agencies and 500 professionals in the real-time monitoring of city operations 24 hours a day in the areas of security, civil defense, urban mobility and general public services.

  • Instituto I.S de Desenvolvimento e Sustentabilidade Humana Graphic

    Smart Region Advisor

    Instituto I.S de Desenvolvimento e Sustentabilidade Humana

    - Present 5 years 10 months

    Economic Empowerment

    Assigned as Smart City | Region advisor at Instituto I.S de Desenvolvimento e Sustentabilidade Humana: Capacity building to local governments in developing regional innovation and sustainable urban development in the frame of smart cities projects such as de development of the Smart Region RM Vale, one of the metropolitan areas of Sao Paulo, the richest Brazilian state, and the first one to start the implementation of the smart region concept in the country.

  • Megacities Shortdocs Graphic

    Member of Global Jury

    Megacities Shortdocs

    - Present 5 years 11 months

    Arts and Culture

    Member of the Global Jury of Edition #4 of the MegaCities-ShortDocs Citizen Film Festival

  • #HomelessEntrepreneur Graphic

    Member Of The Board Of Advisors

    #HomelessEntrepreneur

    - Present 6 years 1 month

    Economic Empowerment

    #HomelessEntrepreneur is an association based in Spain that is speeding up the process of eliminating homeless people from the cities by focusing on the talent of those with and without housing. Every homeless has the opportunity to participate and every single action counts towards taking away homeless people from the streets.

  • Vice President for Latin America

    World's Smart City Organization

    - 2 years 7 months

    Economic Empowerment

    WSCO’s work has focused on participating in major European events dedicated to the smart city industry, exchanging expertise with similar international associations, maintaining strategic partners, partnering and collaborating protocols with the most representative authorities in the field.

  • TM Forum Graphic

    Smart City Ambassador

    TM Forum

    - 3 years 7 months

    Economic Empowerment

    TM Forum is dedicated to providing the glue that makes it possible to execute on the smart city vision of a liveable, efficient and sustainable future. We have assembled some key Smart City ambassadors to help develop and guide the program. As a fellow smart city leader, we invite you to take this journey with us.

    More Info: https://www.tmforum.org/smart-city-forum/smart-city-ambassadors/

  • International Telecommunication Union Graphic

    AI For Good Voluteer

    International Telecommunication Union

    - 3 years 1 month

    Science and Technology

    I am part of the team that is curating a conference track on “AI + smart cities (and communities)” at the 2nd AI for Good Global Summit, 15-17 May 2018, in Geneva. The goal of the Summit is to explore how can AI help achieve the Sustainable Development Goals (SDGs) such as no hunger, no poverty. The topic of SDG goal 11 “Sustainable cities and communities” will play a prominent role at the Summit.

    ITU is organizing the Summit, in partnership with some 20 UN organizations and XPRIZE and…

    I am part of the team that is curating a conference track on “AI + smart cities (and communities)” at the 2nd AI for Good Global Summit, 15-17 May 2018, in Geneva. The goal of the Summit is to explore how can AI help achieve the Sustainable Development Goals (SDGs) such as no hunger, no poverty. The topic of SDG goal 11 “Sustainable cities and communities” will play a prominent role at the Summit.

    ITU is organizing the Summit, in partnership with some 20 UN organizations and XPRIZE and ACM (Association for Computing Machinery). The Summit is aiming to launch, or at least catalyze, a number of feasible projects.

    https://www.itu.int/en/ITU-T/AI/2018/Pages/default.aspx#

  • Leading Cities Graphic

    Member Board Of Directors

    Leading Cities

    - 5 years 7 months

    Economic Empowerment

    Leading Cities is designed to harness the power of a network of leaders around the world, united by common environments and challenges despite their vast differences in location, language, culture and tradition. The existing network of partner cities includes Barcelona, Spain; Boston, USA; Dublin, Ireland; Haifa, Israel; Hamburg, Germany; Lisbon, Portugal; Lyon, France; Vancouver, Canada; Zapopan, Mexico and Rio de Janeiro, Brazil.

  • Vice President International Affairs

    Rede Brasileira de Cidades Inteligentes e Humanas - Brazilian Human Smart Cities Network

    - 3 years 3 months

    Economic Empowerment

    More info: http://redebrasileira.org/site/

  • Instituto Illuminante de Inovação Tecnológica e Impacto Social Graphic

    Member Of The Board Of Advisors

    Instituto Illuminante de Inovação Tecnológica e Impacto Social

    - 1 year 11 months

    Science and Technology

    The Illuminante Institute is a nonprofit organization that develops a culture of innovation in the Brazilian society, looking for solutions for common problems in cities, developing projects in urban sustainable development and innovation.

Publications

  • A Cidade Start Up: Uma nova era de cidades mais inteligentes

    Lura Editoração Eletrônica LTDA

    Em todo o mundo, as cidades estão se tornando lugares melhores para se viver. De megalópoles como São Paulo e Shanghai a cidadezinhas como a italiana Bastia di Rovolon (5 mil habitantes) e a japonesa Kamikatsu (1.482 habitantes!), o uso de tecnologias voltadas ao cidadão para aumentar sua qualidade de vida vem crescendo em todo o mundo. Esse não é um processo baseado em tecnologia, porém. O conceito de Cidades Inteligentes (ou Smart Cities) está ganhando espaço e se tornando cada vez mais…

    Em todo o mundo, as cidades estão se tornando lugares melhores para se viver. De megalópoles como São Paulo e Shanghai a cidadezinhas como a italiana Bastia di Rovolon (5 mil habitantes) e a japonesa Kamikatsu (1.482 habitantes!), o uso de tecnologias voltadas ao cidadão para aumentar sua qualidade de vida vem crescendo em todo o mundo. Esse não é um processo baseado em tecnologia, porém. O conceito de Cidades Inteligentes (ou Smart Cities) está ganhando espaço e se tornando cada vez mais relevante para agentes públicos, empresas privadas e cidadãos por um motivo muito simples: cidades mais inteligentes são capazes de se adaptar aos movimentos da sociedade e resolver os grandes problemas urbanos. Renato de Castro é idealizador e CEO do projeto City SmartUp, que tem como objetivo promover negócios e investimentos em Cidades Inteligentes, é embaixador de Smart Cities do TM Fórum de Londres, membro do conselho de administração da ONG Leading Cities de Boston e Volunteer Senior Adviser da International Telecommunications Union (ITU), agência de Telecomunicações das Nações Unidas. Possui mais de duas décadas de experiência atuando como executivo global em países da Ásia, Américas e Europa. Fluente em quatro idiomas, é doutorando em Global Law pela UAB - Universidade Autônoma de Barcelona. Renato já esteve em mais de 30 países, dando palestras sobre Cidades Inteligentes e colaborando com projetos urbanos.

    See publication

  • FOSTERING COMPETITIVENESS IN THE NEW URBAN REVOLUTION

    CIDOB - Barcelona Centre for International Affairs

    Throughout the history of humankind the whole context of competitiveness in society has been developed as a consequence of a dynamic set of variables. Natural resource management, environmental conditions, industrial policies and economic power have shaped cities and directly influenced modern urban lifestyles. The 20th century has seen the explosion of megalopolises around the globe. Cities have attracted and concentrated a massive number of people, generating new problems of management and…

    Throughout the history of humankind the whole context of competitiveness in society has been developed as a consequence of a dynamic set of variables. Natural resource management, environmental conditions, industrial policies and economic power have shaped cities and directly influenced modern urban lifestyles. The 20th century has seen the explosion of megalopolises around the globe. Cities have attracted and concentrated a massive number of people, generating new problems of management and creating huge challenges not only for the public sector – in managing limited resources – but also for the private sector by pushing companies to promote continuous adaptation in business to answer the new consumption demands. By 2030 over 70% of the world’s population is likely to be concentrated in cities, having a dramatic impact in our lifestyle. Some countries that are still in the process of urbanisation will face mass migration of their population in the coming years. How to promote inclusive and sustainable competitiveness is one of our greatest challenges

    See publication

  • Smart cities, smart citizens

    Pan European Networks: Science and Technology

    One of the keynote speakers at this year’s Disruptive Technologies Conference in London, UK, which PEN attended as media partner, was Renato de Castro, an international advisor at the World e-Governments Organization of Cities and Local Governments. More commonly known as WeGO, the organisation is a global co-operative body for cities and local governments which pursues sustainable urban development based on e-government (the use of ICT to improve public sector facilities and…

    One of the keynote speakers at this year’s Disruptive Technologies Conference in London, UK, which PEN attended as media partner, was Renato de Castro, an international advisor at the World e-Governments Organization of Cities and Local Governments. More commonly known as WeGO, the organisation is a global co-operative body for cities and local governments which pursues sustainable urban development based on e-government (the use of ICT to improve public sector facilities and services).

    The full interview with Renato de Castro will be available in issue 21 of Pan European Networks: Science and Technology, available in December.

    See publication

  • City ScaleUp: from “Wow!” to “Now!” - The challenges of enabling large scale solutions in Smart Cities.

    Smart City Magazine

    This article will address the challenges that follow after piloting a Smart City project – how to Scale-it-Up.. If you have done your homework well, things will be easier. At this stage it is not only clear to you but to all stakeholders that your Smart City project is in your city's DNA. Probably the
    successful pilot projects that your city managed were due to this initial orientation. Remember, your citizens don't want a new city but a smarter city. Second point, if for the pilot projects…

    This article will address the challenges that follow after piloting a Smart City project – how to Scale-it-Up.. If you have done your homework well, things will be easier. At this stage it is not only clear to you but to all stakeholders that your Smart City project is in your city's DNA. Probably the
    successful pilot projects that your city managed were due to this initial orientation. Remember, your citizens don't want a new city but a smarter city. Second point, if for the pilot projects your city got to attract partners to ‘sponsor” and execute it, now it is time to understand how successful the
    projects were also for them. If it is true, they will be the first one to support you to scale. In the last article I listed 4 tools to SmartUp, so I will start from tool #5 to illustrate the ScaleUp. I will try to illustrate with at least 2 successful cases each one of the next tools, so probably it will be one
    article for each one of them, following a minimum logical order of implementation.

    Full article: https://www.dropbox.com/s/aaouedq4ijtl74x/Article%204%20SC-Actual-Smart-City-n17%20copy.pdf?dl=0

    See publication

  • City SMARTup: the tools to fire up your Smart City project in India

    Business world Smart City Magazine

    The world’s urbanization process is definitely the main argument used to justify the urgent need of smarter cities. The world is facing an incredible increase in urban problems due to the population growth. The most common argument to justify Smart City projects is related to United Nation reports showing that by 2030 it will probably be over 70% of the world population. But the question is if this statement alone is strong enough to convince the most sceptic ones. The first argument of this…

    The world’s urbanization process is definitely the main argument used to justify the urgent need of smarter cities. The world is facing an incredible increase in urban problems due to the population growth. The most common argument to justify Smart City projects is related to United Nation reports showing that by 2030 it will probably be over 70% of the world population. But the question is if this statement alone is strong enough to convince the most sceptic ones. The first argument of this paper considers that as cities are definitely collapsing due to the world urbanization, the discussion about smart cities must go deeper than only the application ICT in “smart solutions” to assuage the current problems, but undoubtedly should also focus on the concept of smart villages. Avoiding the migration from countryside or non-urban areas to the metropolis can solve big part of the problems we will face in the near future. The paper also explore some aspects of the creative economy revolution that makes now the projects not only faster, but cheaper than ever before. The nature of the Smart City project, applied to a metropolis or a village, does not really matter, some tools can be useful to boost it and to assure a long-term economic sustainability. This paper covers four preeminent trends, described as tools and illustrated with some global cases: (1) Rethinking the Smart City Pitch; (2) Smart City Concept Design; (3) “Appsation” Reconnecting with Citizens and (4) Attracting and Promoting ICT Pilot Projects. We are now certainly facing a new era of smart city development. More cities are adopting the philosophy and citizens are becoming the main stakeholder in the process. All the long, costly and hard path taken by the pioneers can be now effectively shortcut. What are you waiting for? Let’s SMARTup!

    Download: https://www.dropbox.com/s/v142fgqpuwrsp4u/BW%20Smart%20Cities%20India%20April%2016%20-%20Renato%20de%20Castro.pdf?dl=0

    See publication

  • Brazil beyond the tropical topic

    Smart City Business Institute

    2 pages column - Smart City Magazine Nr 15- issue Jan-feb-mar 2016 - Link: https://www.dropbox.com/s/8n4hv5su0ofx6ee/Smart%20City%20Magazine%201st%20trim..pdf?dl=0

    See publication

  • Smart Brazil - Tropicalizando o conceito de Cidades Inteligentes

    Revista Fonte - ISSN 1808-0715

    O mundo está enfrentando um aumento incrível de problemas urbanos, devido ao crescimento da população. A gestão dos recursos naturais, condições ambientais, políticas industriais e do poder econômico moldaram as cidades e influenciaram diretamente o estilo de vida urbano moderno. De acordo com relatórios das Nações Unidas, em 2030 mais de 70% da população mundial estarão concentrados nas chamadas cidades globais, impondo mudanças dramáticas em nossas vidas. Como uma tentativa de resolver estes…

    O mundo está enfrentando um aumento incrível de problemas urbanos, devido ao crescimento da população. A gestão dos recursos naturais, condições ambientais, políticas industriais e do poder econômico moldaram as cidades e influenciaram diretamente o estilo de vida urbano moderno. De acordo com relatórios das Nações Unidas, em 2030 mais de 70% da população mundial estarão concentrados nas chamadas cidades globais, impondo mudanças dramáticas em nossas vidas. Como uma tentativa de resolver estes problemas, estamos passando por uma forte orientação em ambos os setores, público e privado, para o desenvolvimento de “Cidades Inteligentes”. Cidades antigas estão sendo adaptadas em todo o mundo, a fim de se tornarem mais sustentáveis. Além disso, algumas cidades estão sendo construídas do zero, 100% projetadas e orientadas para serem inteligente desde a sua planta. A Índia anunciou recentemente um projeto multibilionário para reestruturar e construir 100 cidades inteligentes. China e Coreia do Sul já têm novas cidades totalmente operacionais. Independentemente da complexidade, fase de desenvolvimento ou quantidade de investimentos, a semelhança mais notável entre as cidades inteligentes é o uso intenso de tecnologias de informação e comunicação - TICs.

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  • Ele abre as portas na China

    Isto é Dinheiro Magazine


    Quem é o brasileiro que vive em Pequim e que movimenta US$ 100 milhões aproximando as empresas brasileiras de fornecedores chineses
    Denize Bacoccina, de Pequim

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Projects

  • Apha Incubation / Acceleration Program

    - Present

    Acceleration program in San Francisco and Hong Kong. During 3 months I will be mastering my skills and CEO and strategist in the heart of Silicon Valley at ReadWriteLabs, the World’s Leading Internet of Things (IoT) Accelerator. Learning and sharing experiences with the sharpest minds in the world.....

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  • Smart City Expo World Congress 2015

    Barcelona | Spain

    Official Speaker
    Panel: SO 16 Democratic forms of participation and platforms to engage and empower citizens
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 19/11/2015 at 11:30PM
    Language: English
    Duration: 10 minutes + 10' Q&A
    Video: NO
    Abstract: The world is facing an incredible increase in urban problems due to population growth. Natural resources management, environment conditions, industrial policies and economic…

    Barcelona | Spain

    Official Speaker
    Panel: SO 16 Democratic forms of participation and platforms to engage and empower citizens
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 19/11/2015 at 11:30PM
    Language: English
    Duration: 10 minutes + 10' Q&A
    Video: NO
    Abstract: The world is facing an incredible increase in urban problems due to population growth. Natural resources management, environment conditions, industrial policies and economic power have shaped the cities and directly influenced the modern urban lifestyle. According to United Nations reports, by 2030 over 70% of the world population are likely to be concentrated in the so-called global cities, imposing dramatic changes in our lives. As an attempt to solve these problems, we are experiencing a strong orientation in both public and private sectors for the development of “Smart Cities”. Old cities are being retrofitted around the world in order to be more sustainable. In addition, some cities are being built from ground zero, fully designed and oriented to be smart since their first draft plans. India has recently announced a multi-billionaire project to build 100 Smart Cities. China and South Korea already have built new fully-operational cities. Regardless of the complexity, the stage of development or amount of investments, the most remarkable similarity among smart cities is the intense use of information and communication technologies - ICT. By investigating the consumers’ behaviour and the retail business environment, a multidisciplinary study was conducted to identify the different marketing-related facets behind a Smart City. Last but not least, this research also explains how smart cities' local management can boost the attraction of new private businesses and investments from the retail industry, a key issue for fostering the creation of employment and sustainable economic growth in cities that compete at a global scale.

    See project

  • Smart up Barcelona- How to foster Smart Business and Investment between Smart Cities from Asia & Latam

    SMART UP BARCELONA! Official side event of Smart City World Congress 2015

    A pioneering event in fostering Smart Cities' innovative collaboration between Asia, Latin America and Europe. What should the city of the future be like? What can we learn from each other to improve our citizens' well being?

    The aim of SMART UP! is to create a unique gathering between speakers and the audience to promote knowledge and share experiences that encourage learning and public participation in…

    SMART UP BARCELONA! Official side event of Smart City World Congress 2015

    A pioneering event in fostering Smart Cities' innovative collaboration between Asia, Latin America and Europe. What should the city of the future be like? What can we learn from each other to improve our citizens' well being?

    The aim of SMART UP! is to create a unique gathering between speakers and the audience to promote knowledge and share experiences that encourage learning and public participation in the conversation about smart cities.

    This year's topic will be "How to foster Smart Business and Investment between Smart Cities from Asia & Latam"
    PANELS OF DISCUSSION

    Panel 1 – Internationalization of Smart Cities.
    - How to attract Smart Investment through city-to-city cooperation in Latam.
    - Opportunities and Challenges in doing business between Asian & Latam cities. Managing cultural diversity and business protocol.
    - Regulatory management as a key to lower barriers and foster cooperation.

    Panel 2 – Smart City Innovation Management.
    - The role and management of Public-Private Partnerships (PPPs).
    - The City Innovation System, the Asian experience.
    - Links between Culture, Start Up Entrepreneurship and Innovation in cities. Creating Smart Jobs and sustainable economic growth.

    Panel 3 – Smart Marketing, Branding the Cities of the Future.
    - How to communicate and engage with citizens (internal branding)
    - How to brand externally the city to attract investment and create jobs (external branding).
    - Connecting Smart Cities.

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  • II Congresso Nacional das Engenharias da Mobilidade 2015

    Joinville | Brazil

    Official Speaker
    Title: Smart City - A Tecnologia da Informação e Comunicação Aplicada a Soluções de Problemas Urbanos
    Date: 30/10/2015 at 04:00PM
    Language: Portuguese
    Duration: 75 minutes
    Video: NO
    Abstract: Cidades inteligentes podem ser um verdadeiro laboratório para desenvolver, testar e refinar as novas estratégias de negócios para empresas de pequeno e grande portes, incluindo aplicações de IoT. Consultor sênior e diretor-executivo do grupo…

    Joinville | Brazil

    Official Speaker
    Title: Smart City - A Tecnologia da Informação e Comunicação Aplicada a Soluções de Problemas Urbanos
    Date: 30/10/2015 at 04:00PM
    Language: Portuguese
    Duration: 75 minutes
    Video: NO
    Abstract: Cidades inteligentes podem ser um verdadeiro laboratório para desenvolver, testar e refinar as novas estratégias de negócios para empresas de pequeno e grande portes, incluindo aplicações de IoT. Consultor sênior e diretor-executivo do grupo Baumann, responsável pelos escritórios na Ásia e na Europa. Consultor oficial para Confederação Nacional dos Dirigentes Lojistas - CNDL - para estratégias de internacionalização. Conselheiro internacional da Organização Mundial de Governança Eletronica de Cidades e Governos Locais (WEGO). Consultor oficial junto ao SEBRAE do Brasil.

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  • Leading Cities 2015 Exchange Mission: Brazil (October 25th – 29th)

    Leading Cities and our local partners in Brazil have organised an official delegation to visit Rio de Janeiro focusing business opportunities and benchmarking visits. Brazil has the fourth highest Internet usage marketplace in the world with 86 million users. Revenue generated via e-commerce is estimated to be worth $12B annually. Rio boasts the second largest economy in Brazil, and is home to the 4th richest metropolitan area in Latin America. The city is an economic hub with its major port…

    Leading Cities and our local partners in Brazil have organised an official delegation to visit Rio de Janeiro focusing business opportunities and benchmarking visits. Brazil has the fourth highest Internet usage marketplace in the world with 86 million users. Revenue generated via e-commerce is estimated to be worth $12B annually. Rio boasts the second largest economy in Brazil, and is home to the 4th richest metropolitan area in Latin America. The city is an economic hub with its major port and international airport. In 2013, Rio’s economy accounted for about 12% of Brazil’s GDP. Rio de Janeiro has the lowest unemployment rate and highest rate of investment. Working in Rio de Janeiro provides access to a highly diversified economy with industries, commerce, manufacturing, trade, finance, and other service sectors. In addition, industries such as healthcare, high-tech and life sciences provide tremendous opportunities for international business and investment.

    Other creators
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  • Official delegation Leader - London, Copenhagen and Stockholm trip - SPC Brasil

    O SPC Brasil e a Baumann organizaram uma missão empresarial focando o aprofundamento nos mais novos conceitos da gestão de crédito e tecnologias aplicadas ao varejo. Os integrantes da delegação irão visitar em Outubro de 2015 os dois principais países do norte da europa: Suécia e Dinamarca, além de realizar uma imersão em Londres, uma das principais capitais financeiras do mundo.

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  • Official delegation Leader - Guangzhou, Shenzhen and Hong Kong trip - SEBRAE MG

    A Baumann consultoria foi responsável pelo planejamento, preparação, acompanhamento de uma missão técnica internacional para as cidades de Guangzhou, Shenzhen e Hong Kong, na China, nos mês de Agosto de 2015, tendo como público alvo empresas do setor têxtil de Minas Gerais, especificamente da região de Juiz de Fora.
    Os objetivos específicos:
    • Visitas técnicas em indústrias do setor têxtil na China;
    • Identificação de novas tecnologias e tendências para o segmento de produtos e ser-…

    A Baumann consultoria foi responsável pelo planejamento, preparação, acompanhamento de uma missão técnica internacional para as cidades de Guangzhou, Shenzhen e Hong Kong, na China, nos mês de Agosto de 2015, tendo como público alvo empresas do setor têxtil de Minas Gerais, especificamente da região de Juiz de Fora.
    Os objetivos específicos:
    • Visitas técnicas em indústrias do setor têxtil na China;
    • Identificação de novas tecnologias e tendências para o segmento de produtos e ser- viços na cadeia;
    • Visitas institucionais a centros ou institutos de referência no desenvolvimento de tecnolo- gias para setor;
    • Imersão e trocas de conhecimento multicultural; Visita a um polo integrado do setor têx- til; Visitas as projetos de produção sustentável.
    • Esta proposta se justifica pela necessidade de adaptação das empresas de micro, pe- queno e médio porte no processo de globalização, na qual estas sofrem hoje uma grande dificuldade comercial decorrente da concorrência das grandes empresas.

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  • Official delegation Leader - London and Lisbon trip - SEBRAE CE

    O projeto teve como objetivo proporcionar ao grupo de jornalistas premiados pelo Sebrae Ceará uma imersão completa no mercado Europeu com foco no empreendedorismo. O objetivo principal foi conhecer um pouco da realidade Europeia das novas mídias on line das empresas tradicionais e visitar projetos de projeto de incentivos a Startups. O foco do Sebrae é incentivar jornalistas tradicionais a pensarem como empreendedores e conhecerem as novas possibilidades de atuação na área de comunicação…

    O projeto teve como objetivo proporcionar ao grupo de jornalistas premiados pelo Sebrae Ceará uma imersão completa no mercado Europeu com foco no empreendedorismo. O objetivo principal foi conhecer um pouco da realidade Europeia das novas mídias on line das empresas tradicionais e visitar projetos de projeto de incentivos a Startups. O foco do Sebrae é incentivar jornalistas tradicionais a pensarem como empreendedores e conhecerem as novas possibilidades de atuação na área de comunicação. Temas relacionados a economia criativa e compartilhada foram amplamente discutidos durante a missão.

    Other creators
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  • Congreso Latinoamericano de Tecnología y Negocios Chile Digital 2015

    Santiago | Chile

    Official Speaker
    Title: "Smart" World - ICT Applied to Urban problems
    Date: 09/07/2015 at 9:45 AM
    Language: English
    Duration: 50 minutes - 40'+ 10' Q&A
    Video: https://vimeo.com/139938919 - 58 minutes

    Other creators
    See project

  • IDC SUMMIT ON LINE

    On line

    Official Speaker
    Title: "Smart" World - ICT Applied to Urban problems
    Date: 21/05/2015 at 06:00PM
    Language: Portuguese
    Duration: 53 minutes
    Video: https://vimeo.com/128544585 - 53 minutes

    Other creators
    See project

  • Official delegation Leader - China, Hong Kong, Singapore, Japan and United Arab Emirates trip - FCDL CE

    A Baumann consultoria foi responsável pelo planejamento, preparação, acompanhamento de uma missão técnica internacional para as cidades de Guangzhou, Hong Kong, Cingapura, Tóquio, Abu Dhabi e Dubai, nos mês de Abril de 2015, com participação de empresários do varejo do estado do Ceará e representantes do governo municipal de Fortaleza.

  • Official delegation Leader - Japan and South Korea trip - SEBRAE MG

    Este projeto se justificou pela necessidade de adaptação das empresas de micro, pequeno e médio porte do setor de TI no processo de globalização, ampliando assim sua capacidade de pesquisa e desenvolvimento, além de proporcionar oportunidades de for- mação de alianças estratégicas com outras empresas pares internacionais.
    Como objetivos Específicos:
    • Visitas técnicas a projetos referencias de mobilidade e acessibilidade urbana nas cidades visitadas;
    • Visitas técnicas em Empresas do…

    Este projeto se justificou pela necessidade de adaptação das empresas de micro, pequeno e médio porte do setor de TI no processo de globalização, ampliando assim sua capacidade de pesquisa e desenvolvimento, além de proporcionar oportunidades de for- mação de alianças estratégicas com outras empresas pares internacionais.
    Como objetivos Específicos:
    • Visitas técnicas a projetos referencias de mobilidade e acessibilidade urbana nas cidades visitadas;
    • Visitas técnicas em Empresas do setor de TI na em Tóquio, Seoul e Songdo;
    Identificação de novas tecnologias e tendências de produtos e serviços na ca- deia;
    • Visitas institucionais a centros ou institutos de referência em desenvolvimento de tecnologias para setor para futuras parcerias;
    • Imersão e trocas de conhecimento empresarial e multicultural; • Visita institucional ás Embaixadas do Brasil na Coréia do Sul e Japão.

    Relatórios:

    Japão: https://www.dropbox.com/s/0nzxjo6y7e5x4av/relatorio%20sebrae%20ti%20japao%20copy.pdf?dl=0

    Coréia do Sul: https://www.dropbox.com/s/1cyb6sa9o8kbs6f/Relatorio%20Sebrae%20TI%20-%20Coreia%20do%20Sul%20copy.pdf?dl=0

    Other creators
    See project

  • www.baumannconsultancy.com

    - Present

    Leading Baumann's team in the new website implementation. Project developed using maximum internet low cost tools in a base to create a high impact e-commerce website.

    Other creators
    See project

  • Smart Cities Central Eastern Europe

    -

    Budapest | Hungary

    Official Speaker
    Title: "Smart Citizen" The Consumer of the Future is Already Among Us.
    Date: 08/06/2016
    Language: English
    Duration: to be informed
    Video: to be updated

    See project

  • Africa Rail 2016

    -

    Johannesburg | South Africa

    Official Speaker
    Title: Beyond the horse and carriage: Creating smart and sustainable freight transport
    Date: 28/06/2016 at 8:50 am
    Language: English
    Duration: 30 minutes
    Video: to be updated
    Points to be covered: • Technological advancements in green transportation • Implications for cargo owners and operators • Cost factors in alternative energy usage • Efficiency metrics and opportunities for multimodal operations • How to transition to…

    Johannesburg | South Africa

    Official Speaker
    Title: Beyond the horse and carriage: Creating smart and sustainable freight transport
    Date: 28/06/2016 at 8:50 am
    Language: English
    Duration: 30 minutes
    Video: to be updated
    Points to be covered: • Technological advancements in green transportation • Implications for cargo owners and operators • Cost factors in alternative energy usage • Efficiency metrics and opportunities for multimodal operations • How to transition to newer sustainable offerings

    Other creators
    See project

  • TEDxTorVergataUniversity

    -

    Rome | Italy

    Official Speaker
    Title: To be defined
    Date: 07/05/2016
    Language: English
    Duration: 18 minutes
    Video: to be updated

    Other creators
    See project

  • UrbanTec Asia Conference

    -

    Beijing | China

    Official Speaker
    Title: "Smart Citizen" The Consumer of the Future is Already Among Us.
    Date: 29/05/2016
    Language: English
    Duration: to be informed
    Video: to be updated

    Other creators
    See project

  • 2nd Smart Cities India

    -

    New Delhi | India

    Official Speaker
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 11/05/2016
    Language: English
    Duration: to be informed
    Video: to be updated
    Abstract: The world is facing an incredible increase in urban problems due to population growth. Natural resources management, environment conditions, industrial policies and economic power have shaped the cities and directly influenced the modern urban lifestyle. According to United…

    New Delhi | India

    Official Speaker
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 11/05/2016
    Language: English
    Duration: to be informed
    Video: to be updated
    Abstract: The world is facing an incredible increase in urban problems due to population growth. Natural resources management, environment conditions, industrial policies and economic power have shaped the cities and directly influenced the modern urban lifestyle. According to United Nations reports, by 2030 over 70% of the world population are likely to be concentrated in the so-called global cities, imposing dramatic changes in our lives. As an attempt to solve these problems, we are experiencing a strong orientation in both public and private sectors for the development of “Smart Cities”. Old cities are being retrofitted around the world in order to be more sustainable. In addition, some cities are being built from ground zero, fully designed and oriented to be smart since their first draft plans. India has recently announced a multi-billionaire project to build 100 Smart Cities. China and South Korea already have built new fully-operational cities. Regardless of the complexity, the stage of development or amount of investments, the most remarkable similarity among smart cities is the intense use of information and communication technologies - ICT. By investigating the consumers’ behaviour and the retail business environment, a multidisciplinary study was conducted to identify the different marketing-related facets behind a Smart City. Last but not least, this research also explains how smart cities' local management can boost the attraction of new private businesses and investments from the retail industry, a key issue for fostering the creation of employment and sustainable economic growth in cities that compete at a global scale.

    Other creators
    See project

  • 5th Annual Arab Future Cities Summit Qatar 2016

    -

    Doha | Qatar

    Official Speaker
    Title: To be defined
    Date: 11/04/2016
    Language: English
    Duration: to be informed
    Video: to be updated

    See project

  • I Cities - Urban and Township Development Conference

    -

    Kuala Lumpur | Malaysia

    Official Speaker
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 22/04/2016
    Language: English
    Duration: to be informed
    Video: to be updated
    Abstract: The world is facing an incredible increase in urban problems due to population growth. Natural resources management, environment conditions, industrial policies and economic power have shaped the cities and directly influenced the modern urban lifestyle. According to…

    Kuala Lumpur | Malaysia

    Official Speaker
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 22/04/2016
    Language: English
    Duration: to be informed
    Video: to be updated
    Abstract: The world is facing an incredible increase in urban problems due to population growth. Natural resources management, environment conditions, industrial policies and economic power have shaped the cities and directly influenced the modern urban lifestyle. According to United Nations reports, by 2030 over 70% of the world population are likely to be concentrated in the so-called global cities, imposing dramatic changes in our lives. As an attempt to solve these problems, we are experiencing a strong orientation in both public and private sectors for the development of “Smart Cities”. Old cities are being retrofitted around the world in order to be more sustainable. In addition, some cities are being built from ground zero, fully designed and oriented to be smart since their first draft plans. India has recently announced a multi-billionaire project to build 100 Smart Cities. China and South Korea already have built new fully-operational cities. Regardless of the complexity, the stage of development or amount of investments, the most remarkable similarity among smart cities is the intense use of information and communication technologies - ICT. By investigating the consumers’ behaviour and the retail business environment, a multidisciplinary study was conducted to identify the different marketing-related facets behind a Smart City. Last but not least, this research also explains how smart cities' local management can boost the attraction of new private businesses and investments from the retail industry, a key issue for fostering the creation of employment and sustainable economic growth in cities that compete at a global scale.

    Other creators
    • Jamie Ng
    See project

  • The Smart Cities Australia Summit

    -

    Melbourne | Austrália

    Official Speaker + Panelist

    Panel: “International Focus - Perspectives from Global Leaders on how to deliver Smart Cities”

    Speech Title: Smart Mobility: From drones to driverless cars a sustainable future is closer than ever

    Date: 19/04/2016
    Language: English
    Duration: 20 minutes
    Video: to be updated

    Other creators
    See project

  • Middle East Rail 2016

    -

    Dubai | United Arab Emirates

    Official Speaker
    Title: To be defined
    Date: 08/03/2016
    Language: English
    Duration: to be informed
    Video: to be updated

    Other creators
    See project

  • Smart Cities Innovation Summit Singapore

    -

    Singapore | Singapore


    Official Speaker
    Title: "Smart Citizen" The Consumer of the Future is Already Among Us.
    Date: 02/03/2016
    Language: English
    Duration: to be informed
    Video: to be updated

    Other creators
    See project

  • Retail Design Expo 2016

    -

    London | United Kingdom

    Official Speaker
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 10/03/2016 at 10:50 am
    Language: English
    Duration:30 minutes
    Video: to be updated
    Abstract: Regardless of the complexity, the stage of development or amount of investments, the most remarkable similarity among smart cities is the intense use of information and communication technologies and interest and investments applied to IoT. By investigating the…

    London | United Kingdom

    Official Speaker
    Title: "Smart Shopper" The Consumer of the Future is Already Among Us.
    Date: 10/03/2016 at 10:50 am
    Language: English
    Duration:30 minutes
    Video: to be updated
    Abstract: Regardless of the complexity, the stage of development or amount of investments, the most remarkable similarity among smart cities is the intense use of information and communication technologies and interest and investments applied to IoT. By investigating the consumers’ behaviour and the retail business environment, a multidisciplinary study was conducted to identify the different marketing-related facets behind a smart city. This study tried to understand how the intense use of high-end technologies in daily life influences the citizens' consumption behaviour, shaping a conceptual pattern of the consumer of the future. This research aimed to analyze the new trends in the retail industry in smart cities to deliver a model that can be used as guidance for the development of business strategies. As its final outcome, this research has demonstrated that smart cities can be a real laboratory to develop, test and refine the new business strategies for the global retail industry, including IoT applications. Retail companies can benefit from investing in pilot projects applied to smart cities in partnership with high-end technology vendors, taking advantage of all high-end tech resources and incentives available in these cities. Finally, this research also highlighted how smart cities' local management can boost the attraction of new private businesses and investments.

    Other creators
    See project

  • 3rd Smart Cities Summit India

    -

    Mumbai | India

    Official Speaker
    Title: "Smart Citizen" The Consumer of the Future is Already Among Us.
    Date: 10/02/2016
    Language: English
    Duration: to be informed
    Video: to be updated

    Other creators
    See project

  • Leading Cities Workshop

    -

    Boston | USA

    Keynoter
    Title: "Smart Global Citizens" Cross-cultural engagement in Smart Cities projects.
    Date: 17/02/2016
    Language: English | Portuguese
    Duration:3 hr
    Video: to be updated

    Other creators
    See project

  • Forum Internacional Icities

    -

    Curitiba | Brazil

    Official Speaker
    Title: Smart City - A tecnologia da informação e comunicação (TIC) aplicada a soluções de problemas urbanos
    Date: 03/12/2015 at 16:30
    Language: Portuguese
    Duration: 20 minutes
    Video: to be updated

    See project

  • IV Seminário da Indústria da Moda e Confecções - Cenários, Tendências e Oportunidades - Juiz de Fora

    -

    Juiz de Fora | Brazil

    Official Speaker
    Title: Cenários e Tendências de negócios para 2016
    Date: 01/12/2016
    Language: Portuguese
    Duration: 60 minutes + 30 Q&A
    Video: to be updated
    Descrição do evento: O seminário tem características técnicas, servindo como ferramenta de planejamento. Os profissionais selecionados para o desenvolvimento dos trabalhos são altamente capacitados e sempre alinhados com as mais recentes noticias e informações do segmento. Este ano a temática…

    Juiz de Fora | Brazil

    Official Speaker
    Title: Cenários e Tendências de negócios para 2016
    Date: 01/12/2016
    Language: Portuguese
    Duration: 60 minutes + 30 Q&A
    Video: to be updated
    Descrição do evento: O seminário tem características técnicas, servindo como ferramenta de planejamento. Os profissionais selecionados para o desenvolvimento dos trabalhos são altamente capacitados e sempre alinhados com as mais recentes noticias e informações do segmento. Este ano a temática estará voltada para a transformação do setor, a concorrência internacional e o novo posicionamento das indústrias da moda e confecções. Estaremos aproveitando este ambiente de mudanças para discutir e apresentar o modelo chinês de desenvolvimento do setor, resultado de recente visita técnica realizada por empresário da Zona da Mata mineira à China, onde puderam ser conhecidos e constatados os diferenciais competitivos daquele país. Neste contexto de informações e comparativos, estamos convidando os consultores Johann Schneider e Renato de Castro, ambos experientes consultores do setor de confecções, que contribuirão para o entendimento das mudanças neste setor.

    See project

  • Seminário IPEC sobre Cidades Inteligentes 

    -

    Recife | Brazil

    Keynoter
    Title: A tecnologia da informação e comunicação aplicada a soluções de problemas urbanos
    Date: 04/12/2015
    Language: Portuguese
    Duration: to be informed
    Video: to be updated
    Abstract: O Instituto de Pesquisa, Ensino e Cultura tem o prazer de convidar Gestores, Técnicos, Estudantes e Interessados pela temática, para participar do nosso Evento sobre Cidades Inteligentes - A tecnologia da informação e comunicação aplicada a soluções de problemas…

    Recife | Brazil

    Keynoter
    Title: A tecnologia da informação e comunicação aplicada a soluções de problemas urbanos
    Date: 04/12/2015
    Language: Portuguese
    Duration: to be informed
    Video: to be updated
    Abstract: O Instituto de Pesquisa, Ensino e Cultura tem o prazer de convidar Gestores, Técnicos, Estudantes e Interessados pela temática, para participar do nosso Evento sobre Cidades Inteligentes - A tecnologia da informação e comunicação aplicada a soluções de problemas urbanos. Palestra proferida pelo renomado consultor, Doutorando em Administração de Empresas, Renato de Castro, Membro do conselho consultivo da Leading Cities de Boston / U.S.A. e Conselheiro Internacional da Organização Mundial de Governos Eletrônicos (WEGO). Uma apresentação das cidades globais, líderes no uso da tecnologia integrada a gestão dos bens públicos, com propostas inovadoras para a Região Metropolitana do Recife, aplicadas a soluções de Mobilidade, Saúde, Educação e Governos Eletrônicos.

    Other creators
    See project

Honors & Awards

  • Smart City Leader & Promoter Nomination

    SMART CITIES AWARDS 2017

    This is the inaugural awards for Smart Cities UK and will take place at the end of Day 1 on the 1st February 2017 as part of the two day Smart Cities UK Conference and Expo.

    The awards will honour those organisations across the UK whom have demonstrated use of technology and innovation to overcome challenges. These challenges can range from Transport, health, environment, security and much more. Across the UK we are seeing strong evidence that smart thinking is taking place amongst local…

    This is the inaugural awards for Smart Cities UK and will take place at the end of Day 1 on the 1st February 2017 as part of the two day Smart Cities UK Conference and Expo.

    The awards will honour those organisations across the UK whom have demonstrated use of technology and innovation to overcome challenges. These challenges can range from Transport, health, environment, security and much more. Across the UK we are seeing strong evidence that smart thinking is taking place amongst local authorities and through collaborations with industry.

    From Glasgow to Cambridge we are witnessing a wealth of smart approaches to tackle both social and economic challenges. The Smart Cities UK Awards will honour those organisations and individuals who have overcome challenges and developed smart approaches to advance their City.

    The award winners will be announced at the end of Day 1, Feb 1st. To apply please visit the enter section.

  • Feature Article in UN HABITAT III - Quito - Ecuador

    WISE CITIES - A glocal think tank network

    Fostering competitiveness in the new urban revolution:

    http://www.wisecities.barcelona/competitiveness

  • Harvard Kennedy School Interview (Podcast)

    -

    https://soundcloud.com/user-134048529/city-smartup-new-tools-to-fire-up-your-smart-city-project/s-dAX7O

    Interview with one of our Guest Speakers at CID's Speaker Series: Renato de Castro, International Advisor, World e-Governments Organization.
    Recorded on October 21st, 2016.
    CID.HARVARD.EDU

  • Interview on Bloomberg TV

    -

    https://www.youtube.com/watch?v=dgyy__gRjjg

  • Top 15 Smart City Consultant LinkedIn

    Linkedin Inc.

    Results: https://www.linkedin.com/title/consultant-smart-cities

  • Entrepreneur of the Year in China

    PBC - Embraer

    Award for Professional of the Year

    PBC and Embraer joined forces to create the first Award for Brazilian Professionals in China! This Award is aimed to recognize and bring to our community the awareness of the incredible professionals working in China, their background, achievements and experience. They are all successful individuals on their field.

    http://www.pbc-china.com/prêmio-pbc-embraer-2013-resultados

  • Feature Article in IstoÉDinheiro Magazine - Brazil

    -

    http://www.istoedinheiro.com.br/noticias/negocios/20090617/ele-abre-portas-china/12434

Languages

  • Portuguese

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • Spanish

    Full professional proficiency

  • Italian

    Full professional proficiency

  • German

    Limited working proficiency

  • Chinese

    Elementary proficiency

  • Catalan

    Limited working proficiency

Organizations

  • TM Forum

    Smart City Ambassador

    - Present

    TM Forum is dedicated to providing the glue that makes it possible to execute on the smart city vision of a livable, efficient and sustainable future. We have assembled some key Smart City ambassadors to help develop and guide the program. As a fellow smart city leader, we invite you to take this journey with us. More Info: https://www.tmforum.org/smart-city-forum/smart-city-ambassadors/

  • Smart Cities Council

    Member

    - Present

    The Smart Cities Council is an advisor and market accelerator. We promote the move to smart, sustainable cities. We contribute to our Partners' business success through advocacy and action. - http://smartcitiescouncil.com LinkedIn: https://www.linkedin.com/company/smart-cities-council?trk=top_nav_home

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